Generics UK Limited
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"The highest standards of   customer service"
Generics [UK] Limited has enjoyed phenomenal growth over the past five years, resulting from a comprehensive reorganisation of the company and a refocusing of objectives.
The main strategic change was to broaden the customer base, whilst maintaining a commitment to support wholesale activity. To this end, Generics [UK] Limited is now the generic company of choice for the majority of UK wholesalers and this has led to an impressive increase in sales of Generics [UK] Limited label products.
Although pricing is always an important factor in the generic industry, service levels have a significant impact on customer loyalty. Due to the company's diverse manufacturing capabilities, Generics [UK] Limited is able to control the manufacture of more than 80% of the product range, thus optimising stock control and achieving consistently high service levels.
New products are the lifeblood of any generic company and accordingly, the introduction of several new products over the past year has significantly influenced overall sales. Generics [UK] Limited has many more "first to market" generic products in the pipeline, which will ensure that the company maintains its premier position in the UK.
"First to market" is the key focus of the marketing department. The UK Marketing Division works closely with the Technical Departments and Global Business Development, to identify opportunities at an early stage and to ensure we launch products on day one of patent expiry.

Our continued success lies with our ability to launch new products into the market place before our competitors, ensuring we remain the Number One UK generic supplier. New products remain the lifeblood of any generic company.
Our extensive product range consists of over 300 lines, details of which are available from our product guide and new product information below.
G[UK] Product List (pdf)


Committed to being first choice

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